The Future of Ice Cream: Top 10 Trends to Watch
Ice cream has always been a beloved treat, with 25% of US consumers naming it as their favorite dessert. In fact, a staggering 87% of consumers have purchased ice cream in the past six months. With the North American ice cream market projected to grow by 3.3% CAGR from 2019 to 2023, it’s clear that this sweet treat is here to stay. But what’s driving this growth? Barry Callebaut, a leading name in the world of chocolates and cocoa products, has identified the top 10 trends that are shaping the future of ice cream:
- Calorie Conscious: With health and wellness becoming a priority, low-calorie ice cream options are gaining traction. Brands like Halo Top have capitalized on this trend, with their products prominently displaying calorie counts on the packaging.
- Ditch The Dairy: Non-dairy ice creams are no longer just for the lactose intolerant. With a rise in veganism and dietary preferences, alternatives like coconut milk, almond milk, and oat milk are becoming popular bases for ice creams.
- Added Functional Benefits: Modern ice creams are not just about taste. They now come fortified with probiotics, protein, fiber, and even CBD, offering both indulgence and a sense of well-being.
- Loaded Indulgences: For those who love a rich treat, ice creams contain layers, textures, toppings, and fillings. Think of ‘freakshakes’ that are a visual and sensory delight.
- Flavor Mix and Mash-Ups: Consumers are keen on flavor combinations, leading to innovations like cross-category flavors or brand collaborations, such as Breyers 2in1 products.
- Sophisticated Flavor Profiles: Ice cream flavors are becoming more refined and complex, catering to mature palates. This includes ethnic flavors, alcohol-infused varieties, tea, and spices.
- Bring in Savory or Salty Flavors: Moving beyond the traditional sweet profiles, ice creams now incorporate savory elements like potato chips, blue cheese, and even barbeque sauce.
- Craft and Small Batch: Craft or small-batch ice creams offer an exclusive feel, often perceived as more premium. Limited-time offers also play into the consumer’s Fear of Missing Out (FOMO).
- A Snacking Revolution: Ice cream is not just a dessert anymore. With innovations in shape and size, ice creams are becoming a go-to snack anytime and anywhere.
- Customization: Personalized ice creams are gaining popularity, with Thai rolled ice cream and customized dipped bars leading the way.
As the ice cream industry continues to evolve, these trends are expected to shape the market, driving innovation and offering consumers many choices. Whether you’re a manufacturer, a retailer, or just an ice cream lover, keeping an eye on these trends will ensure you’re always ahead of the curve.
Sources:
Barry Callebaut – Top Trends to Watch in Ice Cream
